This Privacy Policy describes why we collect, use, disclose and maintain personal information about these individuals. This Privacy Policy may be amended from time to time. Notices of changes are given by positing our revised Privacy Policy on our website at An up-to-date version of this Privacy Policy may be obtained on our website or by contacting us.

Why We Collect and Use Personal Information

We collect, use and disclose personal information primarily for benefit administration purposes and also for optional marketing purposes. Collectively we refer to the benefit administration purposes and the optional marketing purposes as the “purposes”.

Optional Marketing Purposes

From time to time, subject to any legal and contractual restrictions, we may also collect, use and disclose basic information about an individual, such as their contact information, to offer or inform individuals of upgraded or additional products and services (the “marketing purposes”). These marketing purposes are entirely optional and any individual who does not wish us to collect, use or disclose their personal information for these optional marketing purposes may contact us.

How We Obtain Consent

At Earth Coffee, we obtain consent from individuals for the collection, use and disclosure of their personal information, unless inappropriate. We may rely on express consent or implied consent, depending on the circumstances. Express consent may be given verbally, in writing or by electronic means. Implied consent is consent that is inferred from a person’s actions. We collect, use and disclose personal information in accordance with the consent provided, in accordance with this Privacy Policy, our contractual rights and obligations, those that apply to any plan we administer, and the law.

Safeguarding Personal Information

We restrict access to personal information to those of our employees, authorized administrators, and consultants who need to know that information for legitimate business purposes. We protect personal information by applying physical security measures and barriers to our premises, by adopting policies and procedures to protect information, and technologically, where appropriate, by the use of security measures, including passwords, encryption, firewalls and other software security solutions.

The Personal Information We Retain

We only keep personal information for so long as it is required to fulfill the purposes described in this Privacy Policy or as required or permitted by law. We attempt to collect and use information that is accurate, up-to-date, and as complete as possible. However, we rely on individuals to disclose all material information to us and to inform us of any changes.

Access to Information

With satisfactory identification and proof of entitlement, an individual may request to access and, if applicable, request that we correct, personal information about them in our possession. Individuals should be aware that the right to access the personal information we hold about them is not absolute. For example there is no right to access and we may decline a request for access, if the information requested is subject to a legal privilege.